This post is part of a series called 31 days of Blogger Rehab. If you’ve been reading along from the beginning, you know that we’ve worked really hard through a lot of the philosophy of why you blog.
Today’s post is where we start to turn the tides a little bit. From here on out, we’re going to work on practical application. This post of course, will stand alone. However, there is so much meat in this series. I’d like to encourage you to go back to the beginning of Blogger Rehab and work from there, if you haven’t already.
If you are a long time reader, one of the things you know about me is that I talk a lot about goals. I love setting them because I love hitting them.
Talking to bloggers about their goals is my love language. Seriously.
Last spring, while I was working on my third quarter goals, I set out on a quest to find out the goals of my bloggy friends. I was shocked when over 75% of them didn’t have any goals set for themselves. And even more than that, I was shocked to hear that only one had a long term plan for their blog and platform.
So what about you, do you have goals for your blog?
I can think of six amazing reasons why bloggers need to set goals for their blogs.
- Focus- Setting blog goals will keep you focused. Leading an online life often leads to comparison. It is so easy to get caught up in what our counterparts are achieving. That comparison often leads to self pity. Related: Why I’m blogging like a horse with blinders on.
- Direction- Setting blog goals will help to shape a frame work for you to operate within as you decide the direction of your blog posts. Every word you write or action you take on your blog should point back to your goals (more on that in a minute). Blogging without goals is like taking a road trip without a map. The sense of freedom and adventure is fun, but you’ll waste a lot of time wandering around trying to find the right path.
- Productivity- Setting blog goals will maximize your “work” time because you’ll show up to the computer and know exactly what you’re going to work on.
- Clarification- Setting blog goals forces you to put in the time and effort to really define what your blog really means to you. You will learn so much about what matters most to you in the blog world when you take the time to define your goals.
- Motivation- Setting blog goals is a great motivator. I recently started going public with my monthly goals. Success is contagious. I have found such joy in hitting my goals. The more often I hit them, the more goals I want to set.
- Passion- Setting blog goals helps keep my passion for blogging alive. There are certain tasks associated with blogging that I hate. But, I do them anyway because I know they are moving me another notch closer to my blog goals.
[Tweet “Blogging without goals is like taking a road trip without a map.”]
Do you currently have blog goals? What are they?