When I think about blogging, one of the things I am constantly going back to is my core blogging truths. These ideas are things that get to the heart of why I do what I do and really why I do them in the first place. The reflect who I am as a blogger, but they also leave room for growth.
My core truths could also be called a mission statement. It took a really long time for me to arrive at one, but I am so thankful that I did. I know where I’m hopefully headed as a blogger and why I do the things I do. Every task I do associated with blogging reflects back to my mission statement.
Dictionary.com defines a mission statement as this:
- an official document that sets out the goals, purpose, and work of an organization.
If you don’t have a mission statement written yet for your blog, it is something you should definitely consider doing. A mission statement will help you gain some focus around your blog as it forces you to think about your goals, your purpose, and the big picture work of your blog.
Making decisions about the direction of my blog has become a million times easier since I’ve crafted a mission statement.
If you’ve been following along and answering the questions from this Blogger Rehab series from the beginning, you’ve already done a lot of the hard work. You’ve already defined why you blog, who you blog for, and who your reader is. You’ve also figured out what you love and hate about blogging. You can combine those answers to arrive at your blog mission statement.
Here is my blog mission statement.
A Cookie Before Dinner is a lifestyle blog with a “mom” blog influence that seeks to inspire other bloggers and parents to chase a sweet life well lived. The goal of A Cookie Before Dinner is to equip and inspire readers through posts that connect them with products and ideas will make their lives easier and through authentic heart stories of motherhood, friendship, and marriage.
If you’re a long time reader of A Cookie Before Dinner, would probably say “Yup, that sounds just about right.”
My blog mission statement has changed since I first started blogging. When I first started out, I wasn’t quite sure of my vision or what direction I wanted my blog to go in. It has taken quite a bit of time to develop my blog mission statement. Here are the resources I used to help me go through the process.
Pro Blogger: Does Your Blog Have A Mission Statement?
Hub Spot: How To Write A Fluff Free Mission Statement.
CoSchedule: How To Write A Mission Statement For Your Blog.
[Tweet “The secret to knowing if a project is a good fit for your blog depends on your mission statement.”]
If you’ve already written a mission statement for your blog, when is the last time you visited it?
Are you still remaining true to your core blogging truths?
I would love to read your blog mission statements. You can leave them in the comments below your email me at firstname.lastname@example.org
This blog post is part of a 31 day series called Blogger Rehab. If this is your first stop along the way, I am so glad you’re here and I hope today’s ideas helped you on your Blogger Rehab journey. This journey is best taken from the very beginning as each lesson and idea builds upon previous ideas. All of the blog posts in this series will be linked together on the Blogger Rehab landing page. Click here to be taken there.